Active Interest Media Partners with Magazine Publishers of America Campaign: Magazine Media. Better. Believe It.

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12 Magazine Media Brands from Active Interest Media Run Print and Digital Ads

in Fall Issues and Continue through March 2018

Boulder, CO (October 6, 2017) – Active Interest Media today announced its participation in the industry-wide advertising campaign “Magazine Media. Better. Believe it.” spearheaded by MPA– The Association of Magazine Media. The campaign debuted this week in the fall issues of 12 brands in Active Interest Media’s portfolio, including Backpacker, Yoga Journal, Climbing, Power & Motoryacht, Equus, and more, and is slated to run through March 2018 in both print and digital. Active Interest Media is one of 30 companies participating in the campaign, reaching an estimated 75% of U.S. adults.

The central theme of the campaign addresses magazine media’s unmatched ability to offer highly researched and fact-checked content.  According to Simmons Research’s Multi-Media Engagement Study, magazine media is more trusted, inspiring and motivating than other media. In light of the recent influx of unreliable resources and unsubstantiated claims, the campaign will pose a series of topical questions:

–       Are all experts worth believing?

–       Can you believe what you read?

–       Is every real-time story real?

–       Been fooled by fake content?

–       Do you steer clear of bad car advice?

–       Hungry for food tips you can trust?

–       Sick of phony health experts?

–       Can sharing beauty tips get ugly?


Magazine media on all platforms cuts through the clutter, the noise, the bad and untrustworthy advice, says the MPA campaign. “In a time when credible journalism is competing with fake news, magazine brands deliver content that’s more trusted, inspiring and motivating, with a depth of accredited, audited measurements unlike any other.”

For a full list of participating brands across companies, visit:

To view the advertisements and learn more about the campaign, visit

About Active Interest Media, Inc.:    One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans and attendees in 85 countries. AIM owns the United States Team Roping Championships and produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, The Team Roping Journal, EQUUS, Practical Horseman, Dressage Today, Horse&Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate and more. The company’s six divisions—the Equine Network, the Home Group, the Healthy Living Group, the Marine Group, the Outdoor Group and the Creative Home Group—also operate thriving B2B platforms, online universities and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs) and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

ABOUT MPA:  MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C. For more information, visit

The theme of the 2018 American Magazine Media Conference will be “Magazine Media. Better. Believe it.” to coincide with the advertising campaign. The event will take place on Tuesday, February 6, 2018 at The Conrad Hotel in New York City.


 Active Interest Media

Dayna Macy



Susan Russ