Des Moines, IA – May 5, 2025 — Active Interest Media (AIM), a leading producer of enthusiast media and events, today announced that Michael Burns has joined the company as Senior Vice President of Sales. Burns will oversee revenue strategy and execution across AIM’s portfolio of media brands, including Fine Homebuilding, Writer’s Digest, Fine Woodworking, Garden Gate, and many others.
Burns brings a proven record of driving digital transformation and sales performance. He joins AIM from SagaCity Media, where he served as SVP of Omni-Channel Sales and Marketing. During his tenure, Burns played a pivotal role in transitioning the company from a traditional print publisher to a digital-first powerhouse. He built new products, recruited top talent, and forged strategic partnerships that resulted in record growth and profitability.
“Michael is a highly respected and visionary leader who knows how to motivate teams, modernize sales strategies, and execute with impact,” said Andrew Clurman, CEO of Active Interest Media. “His experience aligns with our goals to expand our digital capabilities and deepen audience engagement across all platforms. We are thrilled to welcome him to the leadership team.”
In addition to overseeing AIM’s sales organization, Burns will work closely with editorial, marketing, and digital teams to create integrated solutions that meet the evolving needs of audiences and advertisers.
“I’m honored to join Active Interest Media at such a dynamic time,” said Burns. “AIM’s brands are trusted, iconic, and serve deeply passionate communities. I look forward to partnering with the team to drive innovation, unlock growth, and help shape the company’s next chapter.”
About Active Interest Media
One of the world’s leading enthusiast media companies, Active Interest Media (aimmedia.com) produces consumer and trade events, websites, magazines, podcasts, and TV shows that reach millions of readers, fans, and attendees across the globe. Our brands include Fine Homebuilding, Woodshop News, Log and Timber Home Living, Fine Gardening, Woodsmith, Garden Gate, Cuisine at Home, Writer’s Digest, Horticulture, Fine Woodworking, Numismatic News, Kovels Antique Trader, and more. The company, divided into four divisions — Collectibles, Home Arts, Home Building, and Writer’s Digest — also operates thriving B2B platforms, online universities, events, and marketing services. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Media Contact:
Amanda Phillips
Vice President of Marketing
aphillips@aimmedia.com