Katie Herrell

Boulder, Colo. (July 12, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the United States Team Roping Championships (USTRC). Based in Stephenville, Texas, USTRC is the world’s leading team roping member organization with over 30,000 members worldwide and one of the largest single discipline equine groups in the nation. The terms of the…

Outdoor Industry’s Leading Trade News Site Offers Unrivaled Platform to Connect with Customers Boulder, CO (May 24, 2017) — SNEWS (snewsnet.com), the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike. “This…

Active Interest Media’s 360-Degree Creative Services Division Taps into Company’s 39 Million Niche Consumers Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients including a complete content and public relations campaign…

Boulder, CO (April 17, 2017) – Active Interest Media (AIM, aimmedia.com) today announced that Jonathan Dorn has been promoted to Chief Innovation Officer. He was formerly Senior Vice President, Digital and Creative Services. In his new role, Dorn will drive key initiatives and departments that power AIM’s ongoing evolution as a media enterprise. He will…

Boulder, CO (February 15, 2017) – Active Interest Media (aimmedia.com) announces the hiring of Alex Aufmann as Senior Marketing Director for BACKPACKER and Climbing Magazines, two marquis brands in AIM’s Outdoor Group. Aufmann hails from Colorado-based media and public relations company Backbone Media, where she managed several brand budgets across print, online, mobile, social media,…

(March 6, 2017) – Active Interest Media (aimmedia.com) today announced the hiring of Matt Samet as editor of Climbing, one of the marquis brands in AIM’s Outdoor Group along with Backpacker and SKI. Samet has been contributing to the title since 1996 and served as its editor-in-chief from 2007 through 2010. He replaces Julie Ellison,…

Boulder, CO (February 2, 2017) – Catapult Creative Labs (catapultcreativelabs.com) announced that Kelly Blake has joined as Vice President of Client Services and Strategy. In addition Meredith Powlison has joined as Project Manager. Catapult Creative Labs, Active Interest Media’s (aimmedia.com) marketing and creative  services division, offers a full range of client services including custom content,…

Boulder, CO (January 9, 2017) – Active Interest Media (aimmedia.com) announced today that Michael Henry has joined the company as Chief Financial Officer. Henry has 20 years of experience in media finance. Prior to joining AIM, Henry served as SVP of Finance and CFO at the Denver Post for over four years, during which time…

(January 9, 2017) – Active Interest Media (aimmedia.com) today announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio of Mountain Group properties, including SKI magazine, Warren Miller Entertainment and Custom Production and the…

(January 4, 2017) Boulder, CO — Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced the promotion of Eric Henderson to National Sales Director of its Outdoor Trade Group, which includes SNEWS (www.snewsnet.com), the leading B2B media brand for the outdoor industry, and Outdoor Retailer Daily, the official publication of the industry’s biannual trade show. Henderson had…