Active Interest Media’s 360-Degree Creative Services Division Taps into Company’s 39 Million Niche Consumers
Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients including a complete content and public relations campaign for Grand Banks Yachts’ new yacht launch, and a complete content marketing program including video, native content and event activation for Four Seasons Los Cabos at Costa Palmas Residences. Catapult has also developed the National Reining Horse Association’s Pro Trainer custom magazine, Outer Reef Yachts’ custom print and digital magazines, and Deer Valley Resort’s creative campaigns.
Catapult taps into AIM’s deeply talented team of content producers, writers, social media experts, marketers, storytellers, and filmmakers for targeted custom content, ad creative, social strategy, video and TV production, lead generation, event activation, research, data services, and more. With access to AIM’s 39-million niche consumers across its five divisions, Catapult delivers clients outstanding creative and return on investment.
Bertram Yachts, the classic American brand with a rabid following, hired Catapult in 2016 to rebrand and launch its first new fishing boat built in many years. After an extensive brand audit and market research, Catapult created completely new ad creative, native digital and email content, a custom promotion series exclusively for VIP customers, a three-year business plan, premium videos, and event activations.
Catapult was also recently hired by the National Ski Areas Association, a trade association for ski area owners and operators. Deliverables for this marketing campaign around ski safety included ad creative and signage for distribution through print, digital media, and resorts, plus branding using #RideAnotherDay. A hard-hitting but not sensationalistic video was also produced to grow awareness.
“Catapult eliminates the middleman for brands who want to create authentic dialogues directly with their ideal customers,” said Jonathan Dorn, AIM’s Chief Innovation Officer and the founder of Catapult Creative Labs. “Through the expertise of our editors and the immediate connection to AIM’s audiences, we don’t need to go searching for the right words, images, or amplifiers. We just walk down the hall.”
In addition to Bertram Yachts and and the National Ski Areas Association, Catapult’s other new clients include The Balsams, Scentlok Technologies and many more.
Hear what Jon Dorn has to say about Catapult: http://www.catapultcreativelabs.com/about-us/
About Catapult Creative Labs
Catapult’s mission as a marketing services agency is simple: To facilitate dynamic conversations between Active Interest Media’s clients and audience. To achieve our partners’ marketing goals, Catapult co-curates targeted messaging and tap AIM’s experts and technology. Our services include custom content, ad creative, video and TV production, lead generation, event activation, research, data services, social strategy, and more. We’ll also engage an audience of 39 million highly-engaged enthusiasts who trust our brands for travel, health, home, and product advice. Creative, credible, and connected – the Catapult team leverages unrivaled capabilities and reach for our advertising partners. Learn more at www.catapultcreativelabs.com.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, films and TV shows that reach 39 million readers, fans, and attendees in 85 countries. AIM’s brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through their Qualified Buyer Program), marketing services (through their in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history, IDEAFit, the world’s leading organization of fitness and wellness professionals, and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
For more information:
Dayna Macy, Communications Director, Active Interest Media
415.591.0729, dmacy@aimmedia.com