Home to iconic woodworking and lifestyle brands with nearly 200 years of combined history in providing trusted, inspirational, and accessible content for all woodworking enthusiasts and pros. Active Interest Media’s Woodworking Group represents the largest media footprint in the craft. Our partners leverage our expert content and point of view, aligning their story with our capabilities to attract qualified customers with a high lifetime value.
Our audience includes novice to master woodworkers, passionate creators, custom designers, and industry leaders, reached by podcast, custom content, video/TV, social audience curation, books & magazines, and events. Each one looking to gain new skills, learn about tools & products, or grow their business.
print & digital circulation
e-news subscribers
partner e-mail subscribers
annual website pageviews
social media + YouTube followers
“Woodsmith is full of tips and tricks that would take a lifetime to learn on your own. Clear instructions that even a novice woodworker like myself can follow.”
“If you want to know anything about doing stuff with wood then this is the place.”
“Love ShopNotes. I still have several of my favorite printed issues.”
“Yahoo! I love the Shop Notes magazine. Thank you for bringing it back!”
“I am a charter subscriber. I consult my complete library of FWW back issues routinely. While I could easily rhapsodize about “the good ol’ days,” I think FWW has kept up with trends while staying true to long venerated and revered traditions in the craft.”
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Alex Robertson
Group Publisher, Woodworking Brands
arobertson@aimmedia.com
Rory Beglin
Publisher, Woodshop News
rbeglin@aimmedia.com
Ken Engelman
National Account Director, Woodworking Brands
kengelman@aimmedia.com
Mark E. Hoag
National Account Director, Woodworking Brands
mhoag@aimmedia.com
For 50 years, Fine Woodworking has been teaching, inspiring, and connecting with a passionate audience of engaged woodworkers. The content is formed by experts and legends of the craft, sharing firsthand their woodworking knowledge, including timeless project ideas and new skills and techniques, both challenging and fundamental.
301,000+
e-news subscribers
150,000+
partner e-mail subscribers
11.5 Million+
annual website pageviews
899,000+
social media followers
265,000+
YouTube followers
*digital audience
Popular Woodworking’s goal is to be the ambassadors to woodworking, blending traditional hand tools and techniques, with cutting-edge modern machinery. We strive to help beginning woodworkers pick up the craft, while introducing them to project and technique articles from modern masters.
94,000+
e-news subscribers
94,000+
partner e-mail subscribers
4.6 Million+
annual website pageviews
807,000+
social media followers
33,000+
YouTube followers
*digital audience
For 45 years, Woodsmith has provided woodworkers with beautiful, inspirational projects and ideas. Fully illustrated instructions along with essential techniques and proven tips give readers the confidence to know that the projects they build will turn into treasured heirlooms.
123,000+
e-news subscribers
120,000+
partner e-mail subscribers
10 Million+
annual website pageviews
210,000+
social media followers
170,000+
YouTube followers
*digital audience
A 2023 digital spin-off from Woodsmith, ShopNotes is the only digital woodworking magazine devoted to the workshop. From workbenches and storage solutions to jigs and shop-made tools, the projects and techniques help woodworkers transform the backs of garages, corners of basements, and apartment balconies into dream shops.
2,700+
digital subscribers
4,000+
e-news subscribers
268,000+
annual website pageviews
*digital audience
Woodshop News is the only woodworking magazine 100% written for small & mid-sized professional woodshops and industry pros, who are the heart of the woodworking industry; the custom makers, master craftspeople and professional woodworkers who understand quality outcomes will drive their future success.
9,300+
e-news subscribers
26,000+
partner e-mail subscribers
565,000+
annual website pageviews
9,000+
social media followers
*digital audience
