Katie Herrell

Boulder, CO – February 16, 2021: B&W Communications (“B&W”) today announced the acquisition of Active Interest Media (“AIM” or the “Company”), a leading creator of content, events, and multimedia experiences for consumers and businesses in the boating, shelter, hobby, and home arts categories. B&W is a newly formed company launched by Andrew Clurman, the longtime…

Series A funding allows Pocket Outdoor Media to expand its active lifestyle business to over 20 new media businesses including Yoga Journal, SKI, Climbing, BACKPACKER and Warren Miller Entertainment Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and…

Boulder, CO. (March 12, 2020) Active Interest Media is pleased to announce an exciting new addition to the Yoga Journal team. Effective immediately, Tracy Middleton will step into the role of Brand Director, leading the team to create more robust consumer- and yoga-focused content across all channels—print, digital, social media, events, and online education. Middleton comes…

January 8, 2020 – San Diego, CA –IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, and part of the Fitness Group for Active Interest Media, is pleased to announce a formal license agreement with the Korea Beautiness & Arts Agency (KBAA) to hold its first convention, the 2020 IDEA…

Eighteen Industry Leaders to Participate in Inaugural Leadership Training Curriculum in Collaboration with the Google News Initiative New York, NY (December 2, 2019) – MPA – The Association of Magazine Media and The Poynter Institute today announced the Magazine Media Executive Development Program, supported by the Google News Initiative. The two-day leadership program will take…

Boulder, Colo. (September 18, 2019) — Active Interest Media today announced Pete Sheinbaum joined the company as its senior vice president of digital. In his new role for North America’s leading participant media company, Sheinbaum will lead the significant growth in AIM’s digital audience, products, and membership. Sheinbaum’s new role is to provide direction and…

September 10, 2019  | Boulder, CO: North America’s leading participant media company today announced the launch of NatuRx, a multimedia platform whose mission is to educate health-conscious consumers about cannabis. “As the publisher of wellness magazines such as Yoga Journal, Clean Eating, and Better Nutrition, we’ve been inundated with questions from our readers about the…

Boulder, Colo. (October 4, 2018)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the Fly Fishing Film Tour (F3T, flyfilmtour.com). Also based in Boulder, Colo., F3T is the original and largest annual showcase of fly fishing films, reaching more than 85,000 attendees through more than 160 live events across six countries. F3T will be operated…

Boulder, CO (February 27, 2018) – Active Interest Media (AIM, aimmedia.com) today announced a set of promotions and hires that bring innovative, industry-respected talent to its Outdoor, Healthy Living, and Human Resources teams. The key moves include: JoAnn Thomas has been named VP, People & Places; Sharon Houghton has been promoted to Managing Director, Outdoor Group;…